Parent app
Live on iOS and Android.
Finnish for "alongside"
We spent a decade equipping teachers. We never equipped the parents.
rinnalla coaches families from birth through third grade — building the foundational skills before school starts, and reinforcing your instruction after the day ends.
Ask a kindergarten teacher
Kindergarten teachers will tell you the same thing, and they are saying it more every year: children are not showing up ready.
So the year gets spent filling gaps instead of moving forward with grade-level content. Then first grade fills gaps. Then second. Then third — the year you are measured on, and the year that decides whether a child reads.
The gaps do not close on their own. They compound. And by the time a child reaches you, the window where those foundational skills are built most naturally has already passed.
31%
Fourth graders reading at or above NAEP Proficient in 2024, down from 33% in 2022 and 35% in 2019.
National Assessment of Educational Progress, 2024
40%
Fourth graders scoring below NAEP Basic — the largest share since 2002.
National Assessment of Educational Progress, 2024
6×
Parents who teach specific foundational literacy skills are six times more effective than parents encouraged simply to read aloud — regardless of family income.
Sénéchal, 2006 · Scientific Studies of Reading. Confirmed in Sénéchal & Young, 2008 meta-analysis of 1,174 families, Review of Educational Research.
The classroom is doing its part. The home was never activated.
Fourth grade is the first national measure taken after the third-grade window closes. It tells us what the years before it produced.
Districts have invested heavily and appropriately in teacher knowledge, curriculum, and intervention. That work matters and it is not finished. But it operates on roughly six hours a day, in a building children do not enter until they are five.
The 6× finding is why the home matters. Information isn't the lever. Coaching is.
What if those skills were built before school started?
The pre-reading skills the science identifies as most critical — oral language, phonological awareness, print knowledge, vocabulary — do not require a classroom. They are built in everyday moments between a parent and a child.
What they require is a parent who knows what to do in the moment.
rinnalla provides the just-in-time coaching that makes it possible.
Grounded in the science of reading
The same skills your teachers are teaching
Oral Language
Speaking, listening, and using complete sentences to express ideas.
Phonological Awareness
Hearing and manipulating the sounds in spoken words.
Phonics
Connecting letters and sounds to decode written words.
Fluency
Reading with accuracy, pace, and expression.
Vocabulary
Knowing what words mean and how they're used.
Comprehension
Building meaning from text in real time.
What a parent actually experiences
No training required. No jargon. No family literacy night to drive to. No device time for the child. Just brief, daily coaching designed to fit real family life.
- 1
Parent opens the app
Simple questions about their child's age, what they've noticed, what they want to work on. Built for families from birth through third grade.
- 2
rinnalla generates a coaching session
A brief explanation of one foundational skill in plain language. Why it matters for reading. How it complements classroom instruction.
- 3
A specific activity, right now
Something they can do in the next ten minutes, with language that makes it feel like play, using materials they already have.
- 4
The cycle repeats and adapts
Watch, cue, practice, reflect. Every cycle is personalized to the child and adjusts as the child grows.
Everyday moments
The coaching lives inside the day parents already have.
Bath time, the drive to town, breakfast at the table — rinnalla turns small windows into brief, playful practice of the same foundational skills their child is learning at school.
The books are already going home
A book in the child's hands. A coach in the parent's.
Schools, libraries, and literacy organizations send millions of books into homes every year. Those are worthwhile investments. They are also only half of the equation.
A book on the kitchen table doesn't tell a parent what to do with it — which sounds to play with, what to ask, when to pause and let a child finish the sentence. Most parents were never shown. And reading aloud on its own is not what the research says moves outcomes most.
rinnalla is the coach that shows up where parents already are: at home, on their phone, in the two minutes they actually have. It turns the book you already sent home into practice that builds the same skills your teachers are teaching.
The parent report · Launching August 2026
A partner in the plan — not a bystander.
States increasingly require parents to participate in reading plans for struggling readers. But "required to participate" and "equipped to contribute" are not the same thing. Too often a parent sits at the edge of the meeting, overwhelmed by a conversation happening around them.
This fall, rinnalla will let parents download a simple report of what they've practiced at home — the skills, the everyday moments, the progress over time — and bring it to the table. They arrive with evidence and insight, ready to help shape the plan.
A shared record between home and school
Educators see what's really happening at home, not a guess.
Parent participation with substance
A concrete way a family meets its role in the plan.
A confident contributor
Parents walk in knowing what they've done and what they've noticed about their child.
What partnering looks like
Teacher and paraprofessional app
Coming soon.
Full Spanish translation
Launching August 2026.
Built for distribution
Links and printable cards families can use the same day.
Book program partnerships
Pair rinnalla with books you already distribute, including family workshops that send parents home ready to use them.
Outcomes-based agreements
Payment tied to results, defined together in advance.
We put our own revenue at risk
Most family-engagement tools ask a district to pay up front and hope for usage. The risk sits entirely with you.
We structure partnerships as outcomes-based contracts. Part of what you pay is tied to whether families actually engage and whether parent behavior changes — defined together before we begin, and measured independently rather than from our own usage dashboard.
If we don't move the outcomes we agreed to, we don't earn the balance.
Defined together
Outcomes agreed in advance, in writing, before any work begins.
Tied to milestones
Payment follows results, not delivery.
Measured independently
Third-party measurement, not vendor-reported numbers.
How organizations fund it
Districts and organizations typically fund rinnalla through existing family-engagement, literacy, and book-distribution budgets.
- Federal family-engagement set-aside funds
- State and local literacy or early-learning funds
- Philanthropic and foundation support
We're glad to help you identify the right pathway for your context.
Built on trust
Privacy you can verify
— not just believe.
rinnalla is built on a minimal-data architecture. Children's learning activity stays on the family's device. We never sell personal information, and we never use it for advertising. Don't take our word for it — read the documents your privacy and procurement teams will ask for.
Privacy & Security Overview
Start here — a plain-language summary of what we collect, what we don't, and how it's protected.
Download PDFData Privacy Policies
The complete policy set: privacy policy, data map, security policy, retention, and breach response.
Download PDFNDPA Exhibit B
Schedule of student data for school districts and contracting organizations.
Download PDFQuestions about privacy or procurement? Reach us at privacy@rinnallaliteracy.com.
Get rinnalla into families' hands
Families download in seconds — no account setup, no login codes, no paperwork.
Download rinnallaTalk with Marci
Marci Houseman is the founder of rinnalla. She spent thirty years in education as a teacher, turnaround principal, and statewide literacy implementation leader, and serves on her state board of education's science of reading advisory panel. She takes these conversations herself.